Websites in this digital landscape have become a powerful tool for increasing the sales and profit margin for a business. Most of the entrepreneurs focus on the designing aspect when building a website for their brand.
But there are several other factors that should be taken into account for making a website capable to attract the target audience once it goes live. Let’s take a look at the four essential factors that can make your website design and development effective.
1. Increasing Popularity of Responsive Design
Nowadays, people don’t access websites only on desktops. Instead, they use a wide range of devices such as laptops, mobile, tablets, etc. This makes it mandatory for every entrepreneur to design their site in such a way so that the users can get a seamless experience irrespective of which device they are using to access the site. Most of the websites fail because they are not mobile-friendly.
Earlier, the websites were indexed by Google on the basis of their desktop versions. But now this is not the case as according to Google’s recent algorithm update, now sites will get indexed on the basis of their mobile versions. Therefore, it has become essential to have responsive web design companies design websites that can please users equally on multiple platforms.
2. Conversion Is the First Priority
You might hire a professional web design and development agency to build an eye-catching and visually appealing site for your business. But it’s not necessary that the site is influential enough to entice the visitors to take the desired action. These desired actions can be anything from persuading visitors to buy a product or fill a contact form.
It is important that each part and element of your website serve its purpose. An experienced development partner will analyse how people are getting motivated to visit your site? Which pages of your website are most popular in terms of conversion? Which pages are falling short?
They will evaluate the data and discuss with you in detail so that you can come up with an effective conversion rate optimisation strategy that can help you in converting maximum visitors to permanent customers.
3. Loading Speed Is the Deciding Factor
A website is considered to be successful when it has a seamless user experience. One of the major factors that affect user experience is the loading speed of the site. Nowadays, people are having multiple alternatives and their attention span is short. Therefore, to make them stay on your site is a daunting task.
In such a scenario, if your website takes forever to load then it’s definite that your users will switch to one of your competitor’s portals. In this fast-paced world users expect instant access and hence it is mandatory for you to optimize the loading speed of your site.
In addition, you have to optimize your site’s loading speed at regular intervals of time and make necessary modifications in case there are some issues. Also, with the help of tools like Google’s Page Speed Insights, you can easily get an idea of how your site is performing in terms of speed.
4. Incorporate an Effective Content Management System
Once your site is live and running, now it’s the time to keep it constantly updated with fresh content so that it gets a good rank in the Google search results. In order to achieve this, it is advisable to use an efficient content management system such as WordPress. These tools allow you to easily update your site without any professional help. Maintaining your website in a proper manner is a significant part of effective responsive website design.
Overall, these are the four major factors responsible for effective web design and development. But you should do your research and choose the best development partner by evaluating their work samples and client reviews so that they can assure you to deliver an exclusive site tailored to suit your specific business requirements.
